Category Archives: apple

Apple-Centred Design

It’s commonly known that Apple took inspiration for the first Mac interface from Xerox Parc, however I don’t have a problem with this for two reasons. Firstly, they took concepts that were in a research lab and turned them into a successful commercial product, in the process creating a revolution in the computer industry. Secondly, they improved upon the original ideas, refining the rough edges to deliver a pleasurable user experience for all.

Since then, Apple have lead the way in innovation and design, constantly delivering products that move the computer industry forwards.

Design Process

What’s interesting about Apple is that they don’t appear to look to others to copy from.  If they use competitive analysis design techniques then it’s more likely to be ‘make sure we don’t do that’, rather  than ‘make sure we do’.  The launch of the iPhone instantly made the world think if Apple could do this with their first ever attempt at a phone, then what have the other phone manufacturers been doing all these years.  If I were a mobile phone maker on 29th June 2007 I would have been embarrassed.

There hasn’t been much said about Apple’s design process, it’s not quite clear how they get it right time after time.  Despite their products being driven by the user experience, it does not seem apparent that they employ user-centred design techniques, the more obvious answer is simply that they have the best talent working for them.  A senior engineer at Apple reveals some details here

Of course it’s much easier to follow than to lead, at least it should be, but it’s always amusing to follow the ‘me too’ attempts from other computer manufacturers.  Let’s look at two recent examples.

Microsoft

Microsoft’s preview of Windows Mobile 6.5 revealed many ‘borrowed’ interface and interaction techniques from the iPhone.  This in itself is fine, Microsoft are renowned for copying features from OS X for example, but in true tradition, they make everything worse. They’re like a bad photocopier where each copy makes a worse version of the original.

Throughout Windows mobile 6.5 preview, the presenters mentioned that they took a user-centred design process.  I didn’t see any evidence of that, but did think that they took an Apple-centred design process.  This process simply involves looking at Apple products but then adds one final MS step which states ‘and make worse’. It’s bad enough that the MS design team have no capacity for original thought, but they don’t even appear to be able to analyze existing products.

MS have always said that they don’t copy Apple, however watching a documentary on Bill Gates I was surprised to see an early photo of Gates and Balmer in a meeting, complete with a Mac Classic in the corner.

Microsoft using Apple-centred-design

Microsoft using Apple-centred-design

Dell

It’s not just Microsoft of course who take inspiration from Apple, surprisingly even Dell want to be seen as design conscious these days. They recently revealed their Adamo laptop, an attempt at copying the MacBook Air. The Apple-centred Design approach for the Adamo is obvious enough, it’s a very poor copy which looks terrible as you’d expect from Dell, but for me the more interesting attempt at Apple-centred Design was in the marketing of  the laptop.  Take a look at this Dell Adamo video then compare it with the original Apple video
At first I thought the Dell ad was a joke, the amateur production, poor script, the lead designer fumbling through a description of the inspiration and passion for the laptop, laughable.  Then 30 seconds into the video we see the care and attention that Dell have lavished on this machine when it’s taken out of a classic Dell brown box.  It seems Dell’s attention span didn’t quite reach to the whole user experience, I suggest their design team do an unboxing of a MacBook Air as soon as possible. It’s not the same at all, is it?

ACD justified

I can understand why both of these companies copy Apple’s design and marketing approaches, because when left to their own attempts at original thought, Microsoft give us the Churros ad and Dell give us ,well, anything that Dell produces.

iPhone – the ultimate travel companion

Whenever I travel, I try to pack as lightly as possible.  Despite this, there’s key items that cannot be left behind.  I will need a laptop to read and respond to e-mails, a phone, some form of handheld gaming (usually a DS), and of course, an iPod.  The iPod I usually use for travel is a 5th gen iPod video, the battery life is great and although the screen is small, it’s fine for catching up on a TV episode or two.  It’s not all entertainment either, if I I’m travelling to France, Germany or Spain, then I’ll refresh my language skills (which are weak at best) with audio lessons. I’ll also need the relevant chargers and cables to keep this mini-branch of Dixons powered up for a few days.  At least, that’s what I used to travel with before the iPhone emerged.

Travel companions - pre-iPhone

Travel companions - pre-iPhone

On a recent pre-Christmas city break I decided to only bring my iPhone. Continue reading

Netbooks – diesels of the computer world

A Samsung NC10 UX review

In general I agree with the concept of netbooks, a reasonably powerful computer that is very light and therefore easily portable. Upon reaching my destination, my ultraportable should allow me to continue with my work with ease and efficiency. Except they don’t. I have had several netbooks before (Eee 700 and 900), however both were atrocious mainly due to the horrendous keyboard and trackpad. And ever since I became an iPhone user, the reasons for getting another netbook vastly diminished. The iPhone had better apps, better battery, was always online, has GPS and truly does go with me everywhere. More importantly, the iPhone had a fantastic user experience, it is a joy to use, constantly surprising me with the ease and enjoyment of achieving my goal.

Many months have passed however, and netbooks have reached so-called v2.0 status, perhaps it’s time I looked again. As I’ll be doing some travelling in the months ahead, I could imagine the need for a machine that is lighter than my MacBook Pro, but meets most of my needs for short periods of time. Learning my lesson from the two Asus Eee PCs, I was very clear on what I wanted from a v2.0 netbook. Firstly, I don’t care much for tech specs, they rarely translate into anything meaningful, so I’m much more interested in the user experience (UX). With UX firmly in mind, my key complaints about the Eee were that the keyboard was much too small and had an incredibly annoying layout (particularly the apostrophe’s close proximity to the up arrow). Also, the trackpad was not only too small, but was also unresponsive. This resulted in the computer being not very enjoyable to use, and any time I wanted to look up information, my iPhone or MacBook Pro would always have taken preference over the Eee. As such, the Eee never found a place in my life, chiefly due to the sub-par UX.

Samsung NC10
To repeat my chief requirement, I was after a netbook that is enjoyable to use. I write a lot of text; papers, proposals, e-mails, responses, reviews, so I have to feel comfortable drafting and editing text. Looking at keyboards, the HP Mini-Note 2133 seemed to be top, and although I couldn’t care less about processor speed etc, all reviews did mention that it was so slow as to be frustrating, thus clearly impacting on my UX goal. Some newer Eee PCs also seemed to have a keyboard with the same size as the HP (92% of full scale), but I’ve had enough of Asus by this stage.
The Samsung NC10 seemed to be great at everything, whilst not managing to actually be the best in any one particular feature. It had a good keyboard (92% full scale), ok screen size (1024×600), but its killer feature is the 8 hour battery life from the 6-cell battery. The only downside seemed to be the slightly small trackpad, but reviews said you get used to it. A perfect netbook? At £300, it seemed worth trying to find out.

OOBE
As I have stated elsewhere, I’m a Mac user, a MacBook Pro being my everyday machine. I mention this, as using Apple laptops for the last 6 years I sometimes forget the experience that other computer users have. With that as my reference point, we can move on. The out-of-box-experience (OOBE) was nothing stellar, an anonymous brown box with more brown boxes inside. I do find it surprising that other manufacturers haven’t learned from Apple on how packaging should be done. The only other item whose packing has impressed me recently was a box of Christmas confectionary from Hotel Chocolat, superb.

Taking the NC10 out of the box, first impressions were quite good, I was happy with the size and weight, but disappointed that the screen was not a glossy finish. The build quality feels a little cheap too, but I guess it’s just a typical PC.  

User Experience
The moment you power on the NC10 however, the user experience goes downhill. The OS is Windows XP SP3, I’m not a fan, but I’m hoping it will allow me to be productive. The first thing you notice is that there are icons that cover almost half the screen, pre-installed bloat. Some are genuinely useful apps (Acrobat reader), but the McAfee trial annoyed me instantly. I’ll not dwell on the Windows part too much, as you’ll know what to expect by now, but I’ll summarize by saying that the laptop had to reboot 4 times to configure and update itself. My MacBook Pro hasn’t had that many reboots in 6 months.

But that’s nothing compared to actually using this machine. I loathed it. It was the Eee all over again, this is not a netbook v2.0, it’s more v1.1 at best. The screen has the same yellow tint that the Eee had, and the keyboard is definitely better as it’s almost full size, but not quite. As a result, I find myself in a typo / correction loop just often enough to become annoying. These almost-full-sized keyboards remind me of learning to play a Casio musical keyboard as a kid before I finally moved up to a piano; they looked like a piano, but somehow, didn’t feel right. This 92% problem is made worse when stepping back down from a full-sized (and excellent MacBook Pro) keyboard.

The Trackpad
Let’s discuss this machines key weakness, no, that’s not strong enough, it’s key failing, the trackpad and mouse button. I am convinced if I continue to use this machine I will have no fingerprints left on my right index finger after a week. The trackpad is simply unresponsive, and I’ll qualify that by saying that if it doesn’t react to my touch 99% of the time, then it’ll cause frustration. But it gets worse. There’s a dedicated area at the side of the trackpad for vertical scrolling on web pages, I couldn’t get this to work with IE, but initially I wasn’t sure if it just didn’t work with IE, or if the trackpad was not responding. It now does work with IE, perhaps as one of the many updates that occurred at the start, however it’s so difficult to control the vertical scroll that I don’t want to use it. I would say the success rate of the scroll area responding is around 40%.

There’s more bad news for the trackpad area. The trackpad button is directly at the bottom edge of the case, however it’s slightly recessed relative to the edge bezel. This means that almost every time I try to click the button, my thumb hits the bezel first, with no click registered. The likelihood of failure to click the button, 70%. Assuming Samsung did usability testing on this machine (?), then when they were observing people using it and after the 400th time they saw someone hitting the bezel instead of the trackpad button, why didn’t they fix it? I can just imagine the discussion, “Wow, that looks like it’ll seriously hinder productivity and cause frustration. Ship it”.

Then there’s the ergonomics of the trackpad and button relative to one another. On my MacBook Pro, it’s possible to use the trackpad and button whilst keeping the right hand in a natural posture (see figure).

The MacBook Pro's ergonomic layout
The MacBook Pro’s ergonomic layout

On the NC10 however, as the trackpad and button are so shallow, your hand ends up in a permanent pinch posture. As if that’s not bad enough, to select a left-mouse click, your thumb has to press almost at the very left-hand edge of the button. As your hand is in a pinch posture however, this means your right index finger is also close to the left of the trackpad, not in the centre where you want it to be (see figure). What a mess.

The Samsung NC10's cramp-inducing trackpad

The Samsung NC10's cramp-inducing trackpad

There are other minor issues too such as the weight. Yes, it is only 1.3Kg, but the distribution of that weight is not even, so if you’re sitting with it on your knee the heavy battery will want to keep tipping the laptop backwards, always. Perhaps I’m too fond of BMW’s 50:50 weight distribution, but Samsung could learn from creating a balanced machine.

Final remarks
I wanted to like this netbook, it not only looked good on paper, but it’s gained high praise from the computer press too. As I was discussing earlier, I’m not fussed on tech specs, meaningless for my purposes, I want to know what technology feels like and if it’s enjoyable to use. I find it surprising that no other reviewers mentioned how horrible this machine is to use, instead choosing to focus on the long battery life, it’s Atom processor and almost-full-sized keyboard. Perhaps usability and user experience are either not was desirable as I thought, or most reviewers are simply ignorant of users’ needs.

My quest was to find a netbook that was enjoyable, by which I mean I can get my job done without having to worry about the ergonomics of the machine. When I used the NC10, I feared having to use the vertical scroll area of the trackpad, I felt my teeth clenching, this is not enjoyment.

Yes, the battery is astonishing, I believe I could get 8 hours out of this, and this brings me to the title of the article. Netbooks may be be cheap and have a battery life that goes on forever, but what’s the point in having 8 hours of a frustrating, unenjoyable computing experience? I’m not interested in the equivalent of a diesel car experience, I’d much prefer something that may only last half as long, but shines ten times as bright. It’s time to order a MacBook Air.

MacBook Air Rev B – iPhone ready.

I’ve been experimenting withing living in the cloud recently, I use Google Docs to create new text or spreadsheets, I use MobileMe and GoogleMail for my contacts / e-mail / cloud disk space and I use Google Reader for my RSS feeds.  What I have enjoyed about the cloud so far is to be able to sit down at any computer and the same consistent experience is available from within Firefox.

I usually take my MacBook Pro to and from work every day, but yesterday I just left it at home.  How would I survive by only using the iMac in work?  Just fine it turns out.  I didn’t need access to any old documents, I’m still looking for a solution on how to manage those, but for e-mail and simple document writing, the cloud was great.

This means that I could use my iMac in work but what about the MacBook Pro?  I still need a laptop for travelling and visiting clients, and to make it desirable enough to take anywhere, the MBP is just a bit too heavy.  I really want the portability of a MacBook Air, but if my documents are all online then I need a connection to the net from anywhere.  I feel that Apple called their laptop the Air because it was a nod to ‘the cloud’ rather than how light it was.  However, despite the Air being a cloud-oriented computer, why did it not have the one essential component, built in 3G or HSPDA?  If Apple would allow Air buyers to use their iPhone 3G’s capability to access the net then they’d have my cash immediately.  Any other features Apple may add would be almost irrelevant, just give us communication.

Microsoft Silverlight event – and living with the iPhone

Silverlight

Although the Apple Mac is my computing platform of choice, I wouldn’t say that I live in an Apple bubble. When needs must, I will use Windows XP to get the job done (mostly usability software analysis tools) and I like to keep up to date with what the linux world is doing. On hearing that Microsoft were giving a talk in Brighton on their ‘Flash killer’, Silverlight, I made sure to go along.

I considered bringing my MacBook Pro along to take notes on, but I thought that being clubbed to death with a copy of Vista Home Premium is not how I want to check out of this world. Imagine my surprise however, when I turn up and both the MS presenters are typing on their MacBook Pros. Continue reading